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Elise Dopson

Elise Dopson is a freelance writer for leading B2B SaaS companies. She teaches everything she knows through Peak Freelance.

How to Execute an Effective Ad Retargeting Campaign

Growth strategies

Mastering the Retargeting Campaign: Strategies for Higher Conversions

Nov 26, 2024

Hypefest 2018: O2O Examples from the Forefront of Marketing & Retail

Unified Commerce

Win Online and Retail Using O2O Marketing to Boost Sales

Nov 26, 2024

The Ultimate Instagram Sales Funnel: A Step-by-Step Guide to Boosting Conversions

Growth strategies

The Ultimate Instagram Sales Funnel: A Step-by-Step Guide to Boosting Conversions

Nov 1, 2024

Why are Conversion Optimization Tips BS?

Growth strategies

7 Customer Acquisition Metrics You Should Track

Oct 25, 2024

Product drops driving demand

Growth strategies

Product Drop Strategy: How to Build Buzz and Hype

Oct 22, 2024

Craft a Winning D2C Ecommerce Strategy: A Step-by-Step Guide

Business Management and Leadership

Craft a Winning D2C Ecommerce Strategy: A Step-by-Step Guide

Oct 17, 2024

Overhauling Your Customer Acquisition Model

Growth strategies

Building a Better Customer Acquisition Model: A Step-by-Step Guide

Oct 10, 2024

A 22-Point Checklist to Deliver the Best Ecommerce Customer Experience

Customer Experience

A 22-Point Checklist to Deliver the Best Ecommerce Customer Experience

Oct 4, 2024

A translucent pie chart in teal shades rests on a soft gradient background. The chart features a section removed, revealing three distinct segments.

Multi-Segment Marketing Strategy: How To Create One & Examples

Sep 22, 2024

5 Best Marketing Automation Tools to Lean on Inside Shopify

5 Best Marketing Automation Tools to Lean on Inside Shopify

Sep 19, 2024

Isometric view of a 3PL warehouse with trucks parked outside on a blue background.

Ecommerce Operations Logistics

What Is a 3PL? How To Choose a Provider in 2025

Sep 17, 2024

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The 11 Top B2B Ecommerce Benefits (2025)

Sep 10, 2024

Futuristic blue interface with graphs, world map, and data analytics.

Business Intelligence

Ecommerce Performance Analysis: Metrics and KPIs to Measure Performance

Aug 30, 2024

Holiday Ecommerce Readiness: A 17-Point Checklist to Prepare for Peak Season

Growth strategies

Holiday Ecommerce Readiness: A 17-Point Checklist to Prepare for Peak Season

Aug 27, 2024

Minimalist design of a digital envelope icon with pastel gradient background.

Growth strategies

Email Popups: How to Build Your List and Retarget Customers Without Being Intrusive

Aug 22, 2024

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Growth strategies

12 Omnichannel Marketing Examples From Top Retailers

Aug 7, 2024

How to Run a CRO Analysis: Strategies, Tools, and Case Studies

Growth strategies

How to Run a CRO Analysis: Strategies, Tools, and Case Studies

Aug 5, 2024

A sleek green rocket with a blurred motion effect, symbolizing high speed, set against a soft green background.

Growth strategies

Website Speed Optimization Tips and Tools for 2024

Aug 5, 2024

9 Conversion Rate Optimization Mistakes to Avoid

Growth strategies

9 Conversion Rate Optimization Mistakes to Avoid

Aug 1, 2024

9 Strategies To Achieve a Higher Conversion Rate

Growth strategies

9 Strategies To Achieve a Higher Conversion Rate

May 31, 2024

Customer Experience

How to Create a Good Checkout Experience: 11 Steps

May 24, 2024

Two people with shopping bags climbing steps, indicating financial growth or consumer progression on a soft green background.

Growth strategies

How to Lower Customer Acquisition Costs: 9 Strategies to Reduce CAC

May 15, 2024

wholesaleb2b

What Is B2B Wholesale? Benefits and How To Get Started

May 2, 2024

reverse

Ecommerce Operations Logistics

Reverse Logistics: How to Process Returns Quickly, Easily, and Efficiently

Apr 1, 2024

Investing in Sustainability

Industry Insights and Trends

Sustainable Fashion: How To Make Your Fashion Brand More Green

Mar 16, 2024

enterpriseplatforms

Enterprise ecommerce

How to Choose an Enterprise Ecommerce Platform for Your Scaling Store

Mar 27, 2024

seo site migration

SEO Site Migration: 11-Point Checklist To Protect Rankings, Boost Traffic, and Drive Sales

Aug 21, 2023

Influencers_2020_hero_image

Growth strategies

Influencer Marketing Strategy: How to Turn Sponsored Posts into Sales

Mar 8, 2024

intlwarehouse

Ecommerce Operations Logistics

What Is an International Warehouse? Solutions for Global Supply (2024)

Mar 13, 2024

plas

Growth strategies

How To Increase ROAS and Sales Using Product Listing Ads (PLAs)

Apr 28, 2023

Apple's iOS14 update and how it will affect ecommerce brands

Growth strategies

iOS Marketing for Ecommerce Brands: Best Practices and How to Prepare for Future iOS Updates

Mar 8, 2024

Sell on multiple platforms

Growth strategies

How To Sell on Multiple Channels Without the Logistical Headache

Mar 4, 2024

ecommerce fraud

Business Intelligence

Ecommerce Fraud Prevention: Strategies to Protect Your Business

Feb 21, 2024

Growth strategies

Brand Building Best Practices: Statistics, Trends & Strategy

Jan 25, 2022

ShopifyPlus Blog Native Advertising

Growth strategies

What Is Native Advertising? How It Works and Examples (2025)

May 24, 2025

bfcmwebinar

Industry Insights and Trends

Experts Share How They’re Turning Peak Traffic into Peak Sales

Sep 1, 2021

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Growth strategies

15 Proven UGC Strategies To Incentivize, Collect, and Use UGC—Legally

Apr 12, 2024

b2bpayments

What Are B2B Payments? Methods and Trends (2024)

Feb 29, 2024

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