Founded in 1980 as a family business in Paris, La Maison Convertible started as a small store selling sofa beds, a product chosen for its practicality in small apartments. Over the decades, the company has grown into a national leader in space-saving furniture, operating more than 50 stores across France. Today, it is renowned for designing products that are not only functional but also stylish, durable, and capable of optimizing living spaces.
The company embraced digital early, launching a website in the early 2000s. By 2012, it began selling online, a move that initially accounted for a small portion of revenue but laid the foundation for a broader digital transformation. The brand’s omnichannel strategy—integrating online, in-store, and phone sales—has become central to its business model, ensuring that customers can browse, consult, and purchase in ways that suit them best.
Success Metrics
Since adopting Shopify, La Maison Convertible has achieved:
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100% growth in online sales: Migration to Shopify accelerated digital adoption, particularly after COVID-19 closures, when 75% of expected in-store revenue was realized online.
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Over €50 million in annual revenue: Supported by a unified platform that strengthens both online and in-store experiences.
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Seamless omnichannel integration: 100% of in-store visitors engage with the website first, creating a cohesive digital-to-physical customer journey.
The Challenge: Scaling Omnichannel Operations
La Maison Convertible faced the challenge of maintaining its premium, customer-focused experience while scaling across multiple channels. During COVID-19, nearly all physical stores were closed, creating a sudden urgency to deliver online. Customers had to be reassured about purchasing high-value furniture without seeing it in person, while sales teams needed the tools to continue providing personalized service remotely.
The company aimed to grow in a competitive market while keeping operational complexity low. The challenge was not only technical but also cultural—ensuring both staff and customers adapted smoothly to a more digital-first approach.
During COVID, nearly all our stores were closed. We had to quickly adapt to online sales while ensuring customers could trust buying large furniture without seeing it in person.
The Solution: Shopify as the Engine of Growth
La Maison Convertible initially relied on Magento for custom ecommerce. While powerful, it required significant maintenance and development resources. In 2023, the company migrated to Shopify, seeking a platform that could simplify operations, provide scalability, and offer best-practice guidance.
Shopify allowed La Maison Convertible to unify its omnichannel strategy. Online, phone, and in-store sales now share a single ecosystem, giving sales teams insights into customer behavior and enabling a seamless, personalized experience. Customers can browse online, schedule in-store appointments, or make purchases directly from the website. Sales teams access detailed analytics and product information, empowering them to provide tailored advice and close sales more efficiently.
One standout win has been the streamlined appointment booking system. By integrating in-store scheduling directly into the website, La Maison Convertible not only increases conversion rates but also boosts in-store revenue—customers who book appointments online spend around 30% more than walk-ins. Sales advisors can prepare in advance using insights from the customer’s online interactions, creating a seamless bridge between digital and physical channels and enhancing the overall shopping experience for both customers and staff.
The platform also supports operational agility. Shopify’s integrations with logistics and payment systems, as well as apps for customer engagement and personalization, reduce manual work and free teams to focus on strategy and growth. The flexibility of Shopify Market allows the brand to plan international expansion efficiently, with the ability to duplicate sites for new markets, adjust currencies, and manage local tax and shipping rules without complex technical overhead.
Shopify is like the iPhone of the web. It’s simple, efficient, and allows us to focus on serving customers rather than technical complexity.
The Results: Scalable Growth and Customer Satisfaction
Since migrating to Shopify, La Maison Convertible has more than doubled online sales while maintaining strong in-store performance. The platform enables a fluid omnichannel experience: every customer who enters a store has engaged with the website first, creating a consistent journey from discovery to purchase. In-store appointment bookings through the website increase conversion rates, while online customers benefit from product details, images, and advice through chat or phone support.
Shopify has also positioned La Maison Convertible for strategic international expansion, simplifying processes and minimizing technical risk. The company is now preparing to enter neighboring markets such as Belgium and potentially the UK, confident that the same platform can support growth abroad.
By combining a rich online presence with personalized in-store experiences, La Maison Convertible has strengthened its market leadership in France, enhanced customer satisfaction, and ensured a scalable foundation for future growth.
