SWDev

About

Business description

I’m a Shopify & Shopify Plus freelancer with agency-level quality and over 10 years of experience. I specialise in building high-performing stores while fostering personable, long-term relationships with clients who value expertise, clarity, and growth.

I partnered with JSHealth Vitamins during their rapid rise to a $500m wellness leader. Handling solution design, theme development, backend integrations, and ongoing support, I delivered over 200 tasks in 6 months, driving a 28% conversion lift and tripling online transactions.

I led a full redesign and theme development for Godiva’s Shopify Plus store, ensuring their luxury brand translated seamlessly online. The project included custom theme builds, advanced integrations, and POS setup, aligning their digital and retail presence for a unified global experience.

I partnered with Cancer Council on their Shopify store to improve usability and create a strong, reliable eCommerce platform. The work supported their mission by ensuring customers could easily shop sun safety, skincare, and fundraising products that fund critical cancer research.

For 776BC, a premium sportswear brand, I supported their Shopify Plus store development. I focused on delivering a seamless shopping experience that reflects their high-performance ethos, ensuring smooth international sales, optimised site performance, and tailored integrations.

I worked with Cachet Furniture, a premium designer furniture retailer, to optimise their Shopify Plus store. My role focused on enhancing site performance, improving navigation, and ensuring their luxury collections are beautifully showcased online, delivering an elegant and seamless shopping experience.